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The Target Boycott: Counting the Cost (in millions)

The Target boycott cost more than anyone expected — and the CEO was blindsided: Target triggered a nationwide boycott last year over same-sex restrooms by a single company blog post without the CEO’s go-ahead. The boycott cost millions in lost sales and added expenses. This article may be a useful case study in presumed wisdom, ethics, company policy, and social justice.

 
 
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